Ferrari finally joins Formula 1 Esports Series
Esports | May 31st, 2019
Ferrari will compete in the Formula 1 Esports Series and ensure that all 10 teams will compete in the 2019 edition.
All 10 F1 teams will now take part in July’s Pro Draft that allows the squads to select at least two drivers to represent them in the Pro Series.
Ahead of its third season, F1 has committed to offering a larger cash reward for the Esports champion and will expand into China for 2020.
F1’s Head of Growth and Esports Julian Tan said Ferrari’s inclusion was a “major milestone” for its Esports programme.
“It’s really exciting to see that all of F1’s teams have bought into the vision, that they see the huge potential of esports within Formula 1 and that they recognise the importance of the programme as part of our wider objective of reaching out to a new audience,” said Tan.
“It’s one of the first projects outside of the racing that has the participation of all 10 F1 teams and we’re really excited to have Ferrari on board and to complete the grid.
“We’re really looking forward to working with all of the teams to make this season a success.”
Ferrari was also absent from Netflix’s F1 documentary Drive to Survive – alongside Mercedes – but F1 is keen for it to be involved in the second season.
Tan underlined Ferrari’s appeal to such projects, and says the F1 team enhances the Esports programme’s “authenticity”.
“From the very beginning the north star for the programme was to align the world of Esports, which is booming, with the magic of Formula 1, and the closer those two worlds are aligned, the more special the product we’re able to deliver,” said Tan.
“Having Ferrari come in and complete the grid is another step forward in confirming the authenticity of what we’re doing and it helps to provide another touch point for fans of Formula 1 and gamers in a broader sense as well.”
Several drivers from the first two seasons of the Esports series have announced on their social media channels that they will not return for the third campaign.
Tan says the potential for returning drivers, such as champion Brendon Leigh, is “very much under wraps at the moment, but for sure you can expect to see a few familiar faces”.